Meta Account Quality Page Explained (2026 Version)
The Meta Account Quality page explained properly requires explaining two things: what the page shows, and — just as important in 2026 — what it doesn’t. Plenty of advertisers stare at a green, clean Account Quality view while their delivery degrades and their costs climb, and conclude the problem must be their creative. The page was never lying; it just answers a narrower question than most people think.
Here’s the current layout, what moved, what disappeared, and how to actually use it.
Where it lives now: Business Support Home
What advertisers historically called the Account Quality page has been folded into Business Support Home — Meta’s consolidated view of your business’s standing. The old address generally routes there. Same core function, better organization: your businesses and assets listed with their status, any active restrictions, and a case view for tracking reviews you’ve filed.
The three things it shows well:
Restrictions, per asset. Which ad account, page, Business Manager, or profile has an active restriction, with at least a policy category attached. This is the ground truth for figuring out which asset is actually flagged — more reliable than the notification emails, and the place where the distinction between an account problem and a BM-level problem becomes visible.
Rejected ads and cited policies. Each rejection with the policy it fired on — the raw material for fixing and resubmitting properly.
The “what you can do” panel. For each issue: the applicable next step, usually a review request, sometimes a verification requirement. This panel is also where appeals are actually filed, and its case tracking is how you confirm a review is genuinely in progress rather than sitting unsubmitted — a distinction that stalls more appeals than any queue.
What left the page: the feedback score
The historical reason this page mattered to e-commerce operators was the customer feedback score — the 0–5 post-purchase survey rating lived here, checkable any time. In late 2024, Meta removed it. Not moved: removed. No self-serve view exists in Business Support Home, Business Suite, or anywhere else.
The score itself still runs. Buyers still get surveyed, the rating still computes, and it still moves your CPMs, delivery, and restriction risk — arguably harder than before, with customer feedback reportedly gaining auction weight since. What changed is purely observability: the single most consequential number on the old Account Quality page is now invisible, and checking it in 2026 means either a Meta rep or reading symptoms.
The remnants you might mistake for it: a “Ratings and Reviews” section in Business Suite (a different interface, widely reported as glitchy and unrepresentative) and page recommendation percentages (a real but different, partial signal). Neither is the score.
The gap between “clean” and “safe”
This is the operating insight the page’s design hides. Business Support Home shows enforcement state — actions Meta has taken. It does not show risk state — the accumulating signals that precede action:
The feedback score, obviously. But also the trust and risk scoring Meta’s automated enforcement runs on — spend-pattern flags, association signals, billing-behavior history, the cumulative profile that gets accounts disabled “for no reason” during enforcement waves. None of it is displayed anywhere.
So calibrate what a clean page means: no active enforcement, today. It is not a health certificate. The practical corollary: performance is your real dashboard. CPMs drifting up without cause, delivery softening, rejections clustering — those symptoms often precede anything appearing on this page by weeks. An advertiser watching only Business Support Home learns about problems at the enforcement stage, when options are worst.
Clean page but degrading numbers? That gap is exactly what we diagnose — free account health check on Telegram: Message us on Telegram.
How to actually use it
A weekly glance when calm. Restrictions section, open cases, pending verification requirements. Thirty seconds; the value is catching small things — an ID confirmation request, a 2FA requirement — before they silently block something bigger, since unmet security prerequisites are a leading cause of stalled reviews.
Daily during heat. Launches, scaling pushes, or any active flag. Restriction states change without warning during enforcement waves.
As the filing venue when something hits. Reviews go through the “what you can do” panel, and the case tracker is your record of what was submitted when — which matters against the 180-day appeal window.
Alongside a symptom watch it can’t provide. Cost and delivery trends, complaint volume, refund rates. The signals that actually predict trouble live in your operations and your performance data, not on any Meta dashboard.
The Account Quality page, 2026 edition: a good enforcement ledger, a necessary filing office, and a dangerously incomplete picture of account health. Read it weekly, trust it for what it shows, and never let its silence reassure you about the things it was never built to say.
Get a free feedback score audit on Telegram
Message us on Telegram →Frequently asked questions
What is the Meta Account Quality page?
Meta's dashboard for your assets' standing: restrictions, ad rejections, policy issues, and available reviews. It now lives inside Business Support Home, which added case tracking and a 'what you can do' guidance panel for each issue.
Where did Account Quality go?
It was folded into Business Support Home. The old accountquality URL generally routes there now, and the same information — restrictions, rejections, appeals — appears organized around your businesses and cases.
Why can't I see my feedback score in Account Quality?
Meta removed the visible feedback score in late 2024. It never returned to Account Quality or Business Support Home — the score still operates behind the scenes, but no self-serve view exists anywhere.
What should I check on Business Support Home and how often?
Restrictions on any asset, rejected ads and their cited policies, open cases, and pending verification or security requirements. A weekly glance is enough when things are calm; during a launch or after any flag, check daily.
Does a clean Account Quality page mean my account is safe?
No — it means no enforcement action is currently showing. The signals that precede enforcement (feedback score, trust scoring, risk accumulation) are not displayed, so a clean page plus degrading performance is still worth investigating.